Free Real Estate Ad Generator
"Pedra has been a game changer for me. In 30 seconds I can have professional staging that used to take hours to arrange."
Enter property details
See What Our AI Can Do 👇
Example: Luxury Condo
What is a real estate ad generator?
A real estate ad generator is a tool that helps real estate agents and property owners create attractive and professional descriptions for their properties for sale or rent. This tool uses advanced algorithms and artificial intelligence to generate persuasive and detailed descriptions based on the information provided about the property.
How to create real estate ads
If you want to get the most effective and attractive property descriptions, use Pedra. Our description generator uses a unique method that combines advanced artificial intelligence with local real estate market knowledge.
Complete the Basic Property Details
Property Type: Select the type of property you're promoting, such as apartment, house, or villa. This helps to correctly categorize the ad and set buyer expectations from the start.
Property Condition: Indicate whether the property is new, renovated, or needs renovation. This information is crucial as it establishes the current condition of the property and can influence buyers' decisions.
Advantages of the real estate ad generator
- Time efficiency: Save valuable time that you can dedicate to other important tasks
- Professional quality: Get persuasive descriptions that highlight the best features
- Ease of use: Simple interface requiring no previous experience
- Free: Access high-quality descriptions without additional costs
Improve the visual presentation of your real estate ad
In addition to a convincing description, the visual presentation of your property is crucial to attract potential buyers. At Pedra, we understand the importance of showing the full potential of each property. That's why we offer additional services to improve the presentation of your listings:
- Professional real estate photography: Our software will enhance your images in 1 click, to make them look with better resolution, light, and color.
- Virtual home staging: We use advanced technology to show how the property would look with different decoration styles, helping buyers visualize its potential.
These complementary services, along with our AI-generated descriptions, will help you create real estate listings that stand out in today's competitive market.
Create your ad ready to advertise on real estate portals
With our free description generator and the virtual home staging tool to optimize your real estate photos, you'll be able to manage all your property information quickly and easily. These tools will allow you to automate complex tasks, significantly reducing work hours and improving the quality of results.
How Long Should a Real Estate Listing Description Be?
According to Zillow's research, the optimal listing description length is 200-250 words. This provides enough detail to attract buyers without overwhelming them.
Word Count Guidelines by Platform:
- MLS Listings: 200-300 words (most platforms allow up to 1,000 characters)
- Zillow & Realtor.com: 250 words optimal (Zillow study shows highest engagement)
- Social Media: 100-150 words (shorter attention spans)
- Email Marketing: 150-200 words with clear CTAs
💡 Pro tip: Our AI generator automatically creates descriptions in the 200-250 word sweet spot based on your property details.
Real Estate Description Best Practices That Drive Showings
1. Lead with the Property's Strongest Feature
Start with what makes this home special—stunning views, recent renovation, prime location. Don't bury the headline in paragraph three.
2. Use Descriptive Language (Not Generic Phrases)
❌ Bad: "Nice home in good neighborhood"
✅ Good: "Sunlit 3-bedroom colonial in tree-lined neighborhood steps from top-rated schools"
3. Include SEO Keywords Naturally
Target local searches by including:
- Neighborhood name + city
- Property type (colonial, ranch, condo)
- Key amenities (garage, fireplace, pool)
- School district names
Need help improving your listing photos? Try our real estate photography enhancement tools to make properties look their best.
4. Fair Housing Compliance
⚠️ Important: Avoid language that could violate Fair Housing laws. Never mention:
- Age or family status ("perfect for young families")
- Religion or national origin
- Disability or health status
✅ Our AI generator is trained to avoid discriminatory language automatically.
Learn more about real estate marketing compliance and best practices.
5. End with a Clear Call-to-Action
Always close with urgency: "Schedule your showing today" or "Won't last long at this price."
Pair great descriptions with professional visuals—try our free AI virtual staging tool to showcase empty properties.
Frequently Asked Questions
OVER 20,000 REAL ESTATE PROFESSIONALS ALREADY TRUST PEDRA












