Real Estate Social Media Automation

Auto-Create Instagram Posts for Every Property in Under 1 Minute

Keeping your Instagram active shouldn't feel like a job. Pedra creates branded real estate social media posts, captions and stories for every new listing — instantly and automatically. No Canva. No freelancers. No weekly design work.

Trusted by leading real estate teams to elevate their listings

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Keeping Your Instagram Professional Is a Pain

  • Keeping your Instagram updated every week is exhausting
  • You either hire someone… or lose 20–60 minutes every week designing posts
  • If you stop posting, you look less professional
  • Less professionalism → fewer mandates → harder to sell
  • And who has time to create templates from scratch?
  • Agents want consistency — but don't have hours to spend on Canva

Introducing Automated Social Media Posts Inside Pedra

We built a new feature so you never have to design another post again.

Instagram Feed Posts

Beautiful, on-brand posts ready to publish with one click

Instagram Stories

Engaging stories that showcase your properties professionally

AI-Generated Captions

Captions written with your tone and optimized for engagement

Full Brand Alignment

Designs that match your colors, logo and style perfectly

Smart Watermarks

Your contact info and branding automatically added to every post

Lightning Fast

Generate complete post sets for any property in under 60 seconds

I had to sell an apartment that needed renovation, and I used Pedra to create the renders in seconds. The results were incredible! It helped me sell it much faster, now I recommend it to everyone.

José Antonio Gómez

José Antonio Gómez, Real Estate Agent

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How It Works

Three simple steps to automate your Instagram presence

Set up your real estate branding for social media automation
1

Set Your Branding Once

Define your colors, tone, style, logo and contact details one time — Pedra remembers everything for future posts.

Add property details for automated Instagram posts
2

Add Property Details

Enter the listing name, price, size, location and key selling points in under 60 seconds.

Generate and publish real estate social media posts automatically
3

Generate & Publish

Pedra instantly creates on-brand feed posts, stories and captions for Instagram. Download them or publish/schedule directly.

The Benefits

Save time, save money, and sell more properties

Save Time Every Week

Stop spending 20–60 minutes per listing on design work. Automate it and focus on selling.

Save Money

No more freelancers. No more paid templates. No more Canva subscriptions or workarounds.

Post Consistently

Your Instagram looks professional every week — without any effort or manual work.

Win More Mandates

A strong, consistent brand helps you gain trust and win more listings from clients.

All Files Ready

Feed posts, stories, and captions — everything perfectly formatted for Instagram.

Multiple Design Options

Generate variations and choose the style that best fits each property and audience.

Excellent virtual home staging software, very simple to use with great results

Soledad Terol

Soledad Terol, Real Estate Agent

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Before vs After

Before Pedra

  • Spend hours editing every week
  • Inconsistent branding
  • Hard to maintain Instagram presence
  • No time to promote properties
  • Risk looking less professional

After Pedra

  • Posts created automatically
  • Perfect branding every time
  • Instagram stays active
  • Zero design work
  • Win more mandates with a professional image

Start Automating Your Instagram

Keep your brand active without spending hours every week.

Questions and Answers

How does social media automation work in Pedra?
Pedra's social media automation creates Instagram posts, stories and captions for your property listings automatically. You simply enter your branding preferences once, add basic property details (name, price, location, features), and Pedra generates professional, on-brand content in under 60 seconds. All files are ready to download and publish immediately.
Do I need design skills to use this feature?
No design skills required. Pedra handles all the design work automatically. You just provide your brand colors, logo and basic property information — Pedra creates professional Instagram posts and stories that match your branding perfectly every time.
Can I customize the posts before publishing?
Yes. While Pedra generates complete, ready-to-publish posts, you can review and customize captions, choose from different design variations, and adjust any details before downloading. The goal is to give you professional results instantly while maintaining full control.
How much time does this actually save?
Most agents spend 20-60 minutes designing posts for each listing using tools like Canva. With Pedra, you can generate complete post sets (feed posts, stories, captions) in under 60 seconds. Over a month with multiple listings, this saves hours of design work.
Will the posts match my brand style?
Absolutely. When you set up social media automation, you define your brand colors, logo, watermark style, contact information and tone of voice. Pedra uses these settings to ensure every post maintains perfect brand consistency automatically.
What types of content does Pedra generate?
Pedra generates three types of content for each property: (1) Instagram feed posts with professional layouts, (2) Instagram stories optimized for mobile viewing, and (3) AI-written captions that match your tone and include relevant property details and hashtags.
Can I schedule posts directly from Pedra?
Yes! Pedra allows you to schedule posts directly to Instagram or publish them immediately. You can also download the files if you prefer to use your own scheduling tools.
How many posts can I generate?
There are no limits on the number of social media posts you can generate with your Pedra subscription. Create as many posts as you need for all your property listings.
Does this work for Facebook and other platforms too?
Currently, the feature is optimized for Instagram (feed posts and stories). The exported images work perfectly on Facebook and other social platforms as well, though they're specifically formatted for Instagram's dimensions and best practices.
What if I already have a social media manager?
Pedra's automation can complement your existing workflow. Your social media manager can use Pedra to speed up content creation, maintain consistency, and focus more time on strategy and engagement instead of manual design work.