Welcome to Pedra's blog
Learn how to use AI to transform your real estate business and boost sales.
The six assets a professional real estate listing needs — photos, video, virtual tour, floor plan, social posts and a description — and how to produce each one from the photos you already have.
Nine AI video tools compared for real estate work, with current prices and the one distinction most roundups miss — whether the tool starts from your listing photos or expects you to be on camera.
Seven virtual staging tools compared with current prices, priced the way you actually buy — per listing, not per image. Includes the per-image services, the AI subscriptions, and where each one stops being the cheapest option.
BoxBrownie charges €30 per image for virtual staging with under-48-hour turnaround. Here's the full price list, what drives your real cost per listing, and when a subscription tool works out cheaper.
Case study: Samuel Hermansson at Mäklarhuset in Sweden used to edit every listing in Photoshop and Lightroom. With Pedra he saves 1–2 hours of editing per listing and runs tours, video, staging and photo editing from one platform.
Case study: two agencies marketed the same house in Santa Oliva, Spain. Marga Cano (iad) listed a full month later and still got 600+ views and 44 saves in two weeks. The difference wasn't price — it was AI virtual staging.
Professional listing presentation templates that close deals. Customizable CMA templates, market analysis, & property showcases. Download free templates for 2025.
Master your real estate listing presentation to attract clients and close more deals. Learn expert tips to elevate your listing presentations today.
Explore how AI for real estate is reshaping the market in 2026: valuation, predictive analytics, virtual staging, lead gen, matching, management, and transactions.
Run a digital real estate agency that closes faster: tools, automation, visual presentation and a step-by-step plan for real estate digital transformation.
Explore our top 8 Facebook marketing ideas for real estate in 2026. This guide covers paid ads, organic content, and video to help you generate more leads.
Discover 10 home exterior renovation ideas to boost curb appeal in 2026, from siding and stone accents to landscaping, lighting, and outdoor living spaces.