How Boutique Property by eXp Realty Sells Listings Faster Using Pedra's Virtual Staging & AI Renders

The Challenge: Marketing Properties That Are Hard to Visualize

Boutique Property by eXp Realty specializes in premium real estate service across diverse property types. But agent Manuel Pérez regularly encounters listings that are virtually impossible to market visually:

• Homes under renovation with exposed walls and incomplete finishes
• Vacant land plots with nothing but dirt and grass
• Industrial warehouses filled with equipment and inventory
• Properties requiring extensive decluttering before they're presentable

These properties share a common problem: buyers can't visualize their potential. Empty plots look like nothing. Construction sites look chaotic. Industrial spaces feel cold and uninviting.

The result? Slower marketing cycles, delayed mandate signatures, and frustrated property owners.

"Sometimes I need to publish a property in works, or a plot, or a warehouse. Visually they're difficult to sell." — Manuel Pérez, Agent, Boutique Property by eXp Realty

Without professional visuals that tell a compelling story, even well-priced properties struggle to generate interest. Manuel needed tools that could transform any property—regardless of its current condition—into an attractive, market-ready listing.

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The Solution: Pedra's Complete AI Property Transformation Suite

After discovering Pedra, Manuel integrated a comprehensive toolkit into his daily workflow to handle every type of challenging property:

✔ Virtual Renovation Renders

Transform properties under construction into finished, move-in-ready spaces. Show buyers exactly what a renovated home will look like—without waiting months for construction to complete.

✔ Virtual Staging

Add warm, stylish furniture to empty rooms. Create emotional connections with buyers by showing them how spaces can become homes. Perfect for bedrooms, living rooms, kitchens, and even porches.

✔ Object Removal

Clean up cluttered interiors instantly. Remove tenant belongings, construction materials, or warehouse inventory to reveal the true potential of each space.

✔ AI Video Creation

Generate short, professional property tour videos perfect for Instagram, Facebook, listing portals, and client presentations. Transform static photos into engaging content that captures attention and drives inquiries.

✔ Vacant Land Visualization

The game-changer for land plots: show potential buyers what could be built on the site. Add virtual homes, landscaping, and context to help buyers see possibilities instead of empty dirt.

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Property Transformations: From Impossible to Irresistible

Transformation 1: Vacant Terrain Plot

Before: Vacant plot—buyers see only dirt and grass

After: Virtual render showing development potential

The Challenge: A buildable land plot with absolutely nothing to photograph except dirt, grass, and distant views. Buyers scrolled past because they couldn't visualize what the property could become.

The Pedra Solution: Manuel used virtual renovation renders combined with terrain visualization to show exactly what could be built on the site—a modern home with landscaping, proper scale, and architectural context.

The Result: Property owners immediately understood the marketing plan and signed the mandate faster. Buyers finally had something tangible to evaluate.

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Transformation 2: Property Under Construction

The Challenge: A home mid-renovation with exposed concrete, missing fixtures, and construction debris scattered throughout. Impossible to photograph in a way that attracts buyers.

The Pedra Solution: Applied virtual renovation renders to show the finished vision—complete kitchens, styled bedrooms, polished living areas—while the actual property was still under construction.

The Result: Marketing could begin weeks earlier than traditional timelines allow. Buyers received clear expectations of the final product.

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Transformation 3: Industrial Warehouse

The Challenge: A commercial warehouse filled with machinery, inventory, and industrial equipment. Cold, uninviting, and impossible for buyers to envision alternative uses.

The Pedra Solution: Used object removal to clear the space digitally, then applied virtual staging to show how the warehouse could function as a modern commercial venue, creative studio, or mixed-use space.

The Result: Buyers could finally see past the clutter and imagine new commercial possibilities.

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The Results: Faster Mandates, Better Presentations, Higher Engagement

While Manuel doesn't track formal metrics, he reports clear, consistent improvements in his daily business operations:

⏱ Faster Mandate Signatures

Property owners sign earlier because they can instantly visualize the marketing strategy. No more abstract promises—Manuel shows them the exact visuals that will represent their property online.

📈 Higher Buyer Engagement

Improved images lead to more inquiries, stronger conversations, and better-qualified leads. Buyers arrive at viewings with realistic expectations and genuine interest.

💬 More Professional Sales Presentations

Pedra's visuals help Manuel present properties with clarity, style, and confidence—regardless of their current condition. Clients perceive him as a technology-forward agent who delivers results.

"It's my favorite application. It helps me illustrate my sales with my clients. Very top." — Manuel Pérez, Agent, Boutique Property by eXp Realty

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Where Pedra Made the Biggest Difference

Manuel uses Pedra across multiple property types, but these areas delivered the most dramatic transformations:

Property Area	Challenge	Pedra Solution	Impact
Porches	Empty, uninviting outdoor spaces	Virtual staging with furniture	Transformed into attractive living areas
Bedrooms	Cold, unfurnished rooms	Warm, styled staging	Buyers imagine themselves living there
Kitchens	Dated or incomplete	Virtual renovation renders	Show modern, finished spaces
Vacant Land	Nothing to photograph	Development potential renders	Buyers see what can be built
Industrial Units	Cold, cluttered commercial spaces	Object removal + virtual staging	Show alternative commercial uses
Under Renovation	Construction chaos	Finished renovation visualization	Market weeks earlier

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The Pedra Advantage: One Platform, Any Property Type

What sets Pedra apart for Boutique Property is versatility. Whether Manuel is marketing a luxury apartment, an empty plot, or an industrial warehouse, Pedra provides the right tools to create professional visuals:

Complete Toolkit in One Platform

• No need for multiple vendors or software subscriptions
• All tools work seamlessly together
• Consistent quality across every property type

Speed That Matters

• Generate professional images in minutes, not days
• Start marketing immediately after property visit
• Win mandates faster with instant visual presentations

Professional Results

• Every listing maintains premium presentation standards
• Clients perceive Boutique Property as technology-forward
• Sets the agency apart from competitors using traditional methods

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Would Manuel Recommend Pedra?

Yes — 10 out of 10.

When asked how likely he is to recommend Pedra to other real estate professionals, Manuel gave the highest possible rating. He also approved publishing this case study along with a link to his agency website.

"It's my favorite application. It helps me illustrate my sales with my clients. Very top." — Manuel Pérez, Agent, Boutique Property by eXp Realty

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Key Takeaways for Real Estate Professionals

1. Property Condition Is No Longer a Marketing Barrier

Whether vacant, under construction, cluttered, or incomplete, AI tools can create professional marketing visuals in minutes.

2. Visual Clarity Accelerates Mandate Signatures

Property owners sign faster when they can see the exact marketing strategy—not just hear promises about it.

3. Better Presentation Attracts Better Buyers

Professional visuals generate more qualified inquiries and stronger conversations. Buyers arrive at viewings with realistic expectations.

4. Versatility Matters

Working with diverse property types requires flexible tools. Pedra's complete suite handles apartments, land, industrial spaces, renovations, and more.

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Ready to Transform Your Difficult Listings?

If you're struggling to market properties under construction, vacant land plots, industrial warehouses, or any property that's visually challenging, Pedra can help you create compelling marketing assets in minutes—just like it does for Boutique Property by eXp Realty.

Start winning mandates faster and presenting properties more professionally with Pedra's AI virtual staging tools.

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About Boutique Property by eXp Realty

Name	Boutique Property by eXp Realty
Agent	Manuel Pérez
Industry	Residential & Commercial Real Estate
Market	Resale apartments, renovations, land, industrial spaces
Location	Spain
Website	theboutiqueproperty.com
Pedra customer since	2024
NPS Rating	★ 10/10

Boutique Property by eXp Realty provides premium real estate service across diverse property types in Spain. As part of eXp Realty's global network, the agency combines personalized service with cutting-edge technology tools to market properties more effectively.

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About Pedra

Pedra helps real estate professionals generate virtual staging, photo enhancements, decluttering, renovation renders, floor-plan visualizations, and listing videos in seconds. Over 2,000 real estate professionals worldwide trust Pedra to create stunning visuals that sell properties faster.

Whether you're marketing luxury apartments, vacant land, industrial warehouses, or properties under construction, Pedra provides the tools to transform any listing into a compelling marketing asset.