Case Study: Real Estate Videos Without Recording | Soledad Terol
Real estate agent in Madrid generates 11-30 videos monthly without recording. How to automate property video creation and maintain consistency.
TL;DR: Soledad Terol, a RE/MAX agent in Majadahonda (Madrid) with 3-5 years of experience, went from recording property videos on her phone (slow, inconsistent) to generating professional videos automatically. Result: consistent videos for her 11-30 monthly properties without investing time in recording or editing.
The Problem: Recording Videos Doesn't Scale
The Initial Situation
Soledad is an experienced real estate agent at RE/MAX Central, based in Majadahonda, Madrid. Like many agents, she knew that video works to sell properties. So she did what everyone recommends:
- Recorded videos on her phone
- Sent them to property owners
- Posted them on social media
- Shared them via WhatsApp
- Uploaded them to real estate portals
It seemed like the perfect strategy. But there was a problem.
The Bottleneck: Time
Each video took longer than expected:
- Thinking about how to start the video
- Deciding what to say about the property
- Retaking shots if something didn't work
- Thinking about how to end the video
- Editing (even if minimal)
With 11-30 properties per month, this became a full-time job.
The Real Problem: Creator Dependency
The video wasn't an automatic output of the listing. It was a creative decision that depended on:
- Your available time
- Your energy that day
- Your ability to improvise
- Your motivation at that moment
And that doesn't scale.
Because your job as a real estate agent isn't to create content. It's to:
- Capture clients
- Negotiate
- Close sales
When the video depends completely on you as a creator, it becomes the first project you abandon when business picks up.
The Insight: Consistency = Automation
Soledad reached a clear conclusion:
If your video strategy depends on you recording, speaking, and editing… it won't be consistent. And if it's not consistent, it doesn't work.
Not because video doesn't work as a tool.
But because the system is poorly designed.
Agents who do use video consistently don't record. The video isn't a decision. It's an automatic output of the listing.
The Solution: Automated Videos
How It Works
The automated video creation workflow is simple:
- Upload property photos
- Arrange the images (optional)
- Add your watermark
- Include property features
- Add descriptive text
- Include voiceover (optional)
- Click "Generate"
- Get your professional video
Always the same format. Always the same workflow. Always with your brand.
Results for Soledad
With this automated system, Soledad achieved:
| Aspect | Before | After |
|---|---|---|
| Time per video | 15-30 minutes | 2-3 minutes |
| Consistency | Irregular | 100% of properties |
| Quality | Variable | Professional |
| Scalability | Limited to 5-10/month | 11-30/month effortlessly |
| Distribution | Manual | Automatic |
Real Use Cases: How Soledad Uses the Videos
1. Send to Property Owners
When Soledad signs a new property, she generates the video in minutes and sends it to the owner as proof that their property is being professionally promoted.
Benefit: Builds trust and demonstrates professionalism.
2. Post on Social Media
Videos are automatically posted on Instagram, Facebook, and TikTok with optimized formatting.
Benefit: Consistent presence without manual work.
3. Share via WhatsApp
When a potential buyer asks about a property, Soledad sends the video via WhatsApp in seconds.
Benefit: Quick response, immediate visual impact.
4. Upload to Real Estate Portals
Videos are uploaded to Idealista, Fotocasa, Vivanuncios, and other portals.
Benefit: Greater visibility where buyers are searching.
Why It Works: The Psychology of Video in Real Estate
Buyers Prefer Video
According to real estate industry studies:
- 92% of buyers watch property videos before visiting
- Video increases engagement on social media up to 10x vs. photos
- Videos reduce unnecessary visits (the buyer already knows the property)
- Video builds trust in the agent
Automated Video Is Better Than Manual Video
Because:
- It's consistent → The buyer knows what to expect
- It's professional → It doesn't look like it was recorded on a phone
- It's scalable → You can make 30 videos in the time it took to make 1
- It's predictable → Always has the same structure and quality
Key Lessons for Other Agents
1. The Problem Isn't Video, It's the System
If you record videos on your phone and don't do it consistently, the problem isn't you.
It's that the system depends completely on you.
2. Automation Is the Key
The agents who publish the most videos aren't the most creative.
They're the ones who have automated the process.
3. Video Should Be an Output, Not a Decision
If each video requires a creative decision, it will never be consistent.
Video should be an automatic output of every listing.
4. Consistency Beats Perfection
One "good" video every week is better than one "perfect" video every month.
Buyers value consistency more than perfection.
Soledad Terol's Data
| Data Point | Value |
|---|---|
| Agency | RE/MAX Central |
| Location | Majadahonda, Madrid, Spain |
| Experience | 3-5 years in real estate |
| Properties/month | 11-30 |
| Previous method | Phone recording |
| Main challenges | Slowness, inconsistency, lack of direction |
| Contact | soledad.terol@remax.es |
| Website | https://soledadterolinmobiliaria.com/ |
FAQ: Frequently Asked Questions
How long does it take to generate a video?
2-3 minutes. You just need to upload the photos, arrange them, and click "Generate." The system creates the video automatically.
Do I need to know how to edit videos?
No. The system generates professional videos without you having to edit anything. Just upload photos.
Can I customize the videos?
Yes. You can add your watermark, descriptive text, property features, and even voiceover. But everything is optional and quick.
Does it work for all types of properties?
Yes. It works for apartments, houses, commercial spaces, garages, land, etc. Any property with photos.
What's the cost?
It depends on the plan. Soledad uses a plan that allows her to generate unlimited videos for her 11-30 monthly properties.
Where can I publish the videos?
Anywhere:
- Social media (Instagram, Facebook, TikTok)
- Real estate portals (Idealista, Fotocasa, Vivanuncios, Zillow, Redfin, etc.)
- Your website
Do the videos look professional?
Yes. Soledad generates videos that look like they were made by a professional producer. Consistent format, smooth transitions, background music, clear text.
What if I have only a few properties per month?
It works the same way. Even if you have 4-10 properties monthly (like some of Soledad's months), the system is still faster than recording on your phone.
Can I use the videos on my website?
Yes. Videos can be downloaded and used on your website, blog, email marketing, etc.
Do I need a professional camera?
No. You just need good quality photos (which you probably already have). The system creates professional videos from photos.
What about different markets or languages?
The system can generate videos with voiceovers in multiple languages, making it easy to reach international buyers or different regional markets.
How does this compare to hiring a videographer?
Much faster and cheaper. A videographer might charge €200-500 per property and take days to deliver. This system costs a fraction of that and delivers in minutes.
Real Estate Video Marketing: Why It Matters
The Numbers
- 73% of homebuyers use video as part of their home search
- Properties with video receive 5x more inquiries
- Video listings sell 17% faster on average
- Agents who use video close 20% more deals
The Challenge
Most agents know video works. But they struggle with:
- Time: Recording and editing takes hours
- Consistency: Life gets busy, videos stop happening
- Quality: Phone videos look unprofessional
- Scalability: Can't make 30 videos per month manually
The Solution
Automated video generation solves all of these problems at once.
How to Get Started
Step 1: Gather Your Photos
Use the photos you already have from your property listings. Professional photos work best, but even smartphone photos work.
Step 2: Choose Your Video Style
Select from different video templates:
- Property tour (slow pan through rooms)
- Highlight reel (key features)
- Neighborhood showcase (property + area)
- Custom (your own sequence)
Step 3: Add Your Branding
- Upload your logo/watermark
- Add your agency name
- Include your contact information
- Choose your brand colors
Step 4: Generate
Upload photos, arrange them, add text, and click generate. Your professional video is ready in 2-3 minutes.
Step 5: Distribute
Download and share:
- Post on social media
- Send to buyers via WhatsApp
- Upload to real estate portals
- Embed on your website
- Include in email campaigns
Common Mistakes to Avoid
❌ Waiting for the "Perfect" Video
Don't wait for perfection. A good video today is better than a perfect video next month.
❌ Recording Everything Yourself
Your time is worth more than €50/month. Automate it.
❌ Using Only One Video per Property
Create multiple videos:
- Full tour
- Highlight reel
- Neighborhood tour
- Before/after (if renovated)
❌ Not Optimizing for Mobile
Most buyers watch on phones. Make sure videos are mobile-optimized (vertical or square format).
❌ Forgetting to Add Text
Add property details, price, contact info, and call-to-action text to your videos.
The Bottom Line
Video is no longer optional in real estate. But recording videos on your phone isn't sustainable either.
The solution isn't to be more creative or have more time.
The solution is to automate.
When video becomes an automatic output of every listing, everything changes:
- ✅ You generate more videos in less time
- ✅ They maintain quality and consistency
- ✅ You can scale without limits
- ✅ Your brand looks professional
- ✅ Buyers see your properties better
Soledad went from recording videos irregularly to generating professional videos for every property.
You can do the same.
About Soledad Terol
Soledad is a real estate agent at RE/MAX Central, based in Majadahonda, Madrid. With 3-5 years of experience, she manages 11-30 properties monthly and specializes in digital real estate marketing.
Contact: soledad.terol@remax.es
Website: https://soledadterolinmobiliaria.com/
Case study published with Soledad Terol's consent. January 2026.
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