How to Win Property Mandates with Video: Valencia Case Study

TL;DR: Alejandro Agustina, running Bolsa Inmobiliaria y Traspasos Valencia — an agency with 6+ agents handling 30+ properties per month — stopped recording videos on his phone and switched to generating professional videos with Pedra. The most unexpected change: the videos didn't just improve his listings, they transformed how he wins mandates from property owners.

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The Problem: Recording on Your Phone Doesn't Scale

The Situation

Alejandro has over 10 years of experience in real estate in Valencia. His agency manages more than 30 properties per month, and like many experienced agents, he knew that video works for selling properties:

• To publish on property portals
• To share via WhatsApp with buyers
• For social media

So he did what everyone does: recorded himself with his phone.

The Bottleneck

The problem wasn't quality (though there was room to improve). It was time:

• Setting up the recording at each property visit
• Retaking shots when something didn't work
• Minimal editing before publishing
• Doing this 30+ times per month

At that volume, video stopped being an advantage and became a burden.

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The Discovery: The Most Important Video Isn't the Listing

First Contact with Property Owners

What Alejandro discovered when switching to Pedra wasn't what he expected.

Yes, the property listing videos improved. But the most significant change happened earlier — long before publishing the listing.

"Since I started using Pedra videos, the first contact with property owners is much easier. I send a short video explaining how I work and the conversation changes: there's trust, fewer objections, and everything flows better. The video does the groundwork for me."

— Alejandro Agustina, Bolsa Inmobiliaria y Traspasos Valencia

The insight is simple but powerful: most agents use video to show properties to buyers. Alejandro uses it to present himself to property owners.

Why It Works

When a property owner receives a call from an unknown agency, their first reaction is defensive. They don't know who you are, what you offer, or whether they can trust you.

A short video — professionally produced, with your branding, explaining how you work — completely changes that dynamic:

Situation	Without video	With video
First impression	Unknown voice on the phone	Face, name, and visible value proposition
Trust level	Low — the owner doesn't know you	Medium-high — they've already "seen" you work
Initial objections	Many: "who are you?", "what's your fee?", "I already have an agency"	Fewer — you've already built context
Conversation pace	Slow, defensive	More fluid, more open

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The Solution: Professional Videos Without Recording

Alejandro's Current Workflow

With Pedra for real estate videos, the process is predictable and fast:

1. Upload property photos
2. Select format and image order
3. Add property details and watermark
4. Click "Generate"
5. Video ready in 2-3 minutes

No recording. No editing. No depending on whether you have time or energy that day.

Two Different Uses, One Single Workflow

For winning property owners: Generate a short video showing how you present and market properties. Send it via WhatsApp or email before the first contact. The owner already arrives at the meeting with a formed impression of you.

For listing properties: Once the mandate is signed, generate the listing video in minutes. Upload to portals, share on social media, and send to interested buyers.

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Results

Indicator	Before	After
Time per video	20-40 minutes (recording + editing)	2-3 minutes
First contact with property owners	Cold call, many objections	Prior video, more fluid conversation
Consistency	Irregular — depended on available time	100% of properties with video
Scalability	Difficult with 30+ properties/month	No operational ceiling

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Why This Matters More in Valencia

Valencia's real estate market has been expanding for years. More demand also means more agents competing for the same property owners.

In that context, standing out before the first meeting isn't a nice-to-have — it's a real competitive advantage.

Property owners in Valencia have options. If they arrive at your meeting having already seen how you work, the level of conversation is different from minute one.

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Lessons for Other Agents

1. Video isn't just for buyers

Most agents think of video as a tool to attract buyers. Alejandro also uses it to convince property owners. Two different audiences, same content.

2. The first impression happens before the meeting

Today, the property owner makes their first decision about you long before opening the door. If you control that first impression with a video, you arrive with an advantage.

3. The system matters more than creative quality

Alejandro didn't change because he became more creative. He changed because the previous system (manual recording) didn't scale. A predictable system produces predictable results.

4. Objections can be handled before the call

The main objections from a property owner — "who are you?", "can I trust you?", "what can you offer me?" — can be answered with a video sent before the first contact.

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About Alejandro Agustina

Data Point	Value
Agency	Bolsa Inmobiliaria y Traspasos Valencia
Location	Valencia, Spain
Experience	10+ years in real estate
Properties/month	30+
Team size	6+ agents
Previous method	Recording on mobile phone
Main pain point	Time — didn't scale with the agency's volume
Website	bolsainmobiliariavalencia.es

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FAQ

Can you use video to win property owners even if you don't have photos of that property yet?

Yes. The presentation video Alejandro sends isn't for a specific property — it's a video showing how his agency works. It can be created once and reused across all contacts.

How long does it take to create the first video with Pedra?

The first time, 10-15 minutes including brand customisation. From then on, 2-3 minutes per video.

Does this work for small agencies or only large ones?

It works at any size. The scaling advantage is more noticeable with higher volume — as in Alejandro's case with 30+ properties per month — but the improvement in first contact with property owners applies equally to an independent agent.

Is it better to send the video before or after the first call?

Before, if possible. The goal is to arrive at the call (or meeting) with the property owner having already seen who you are and how you work. It completely changes the tone of the conversation.

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How to Get Started

If you manage more than 10 properties per month and still record on your phone — or don't use video for first contact with property owners — Alejandro's case is a good starting point.

1. Create an agency presentation video — once, reusable
2. Send it before the first contact with property owners in your next mandate campaign
3. Generate a video for each property once the mandate is signed

Try Pedra for real estate videos →

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Case study published with Alejandro Agustina's consent. March 2026.