360° Virtual Tour Case Study: Confort Broker, Colombia | Pedra

TL;DR: Confort Broker is a Colombian real estate proptech that sells, rents and manages luxury properties in Medellín and Miami. They had never made a virtual tour before Pedra, and Pedra was the only tool they tried. Today they build more than 30 360° virtual tours a month, each one in 15 to 20 minutes, and their website lists over 200 properties with a tour. The difference they notice most: more owners listing with them, and more views on every property.

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Who Confort Broker Is

Confort Broker describes itself as "your comfort zone to invest and live". It is a proptech focused on luxury real estate: sales, rentals, investment and property management, for homes both furnished and unfurnished.

The team operates in Medellín, with a presence in Envigado and El Retiro, and in Miami. Part of their business is international investment, so many clients are choosing a property from another city or another country.

Their whole model is built around technology. Clients can walk through a property with a 360° virtual tour and complete the paperwork digitally, so the only thing left to do in person is pick up the keys on move-in day.

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The Problem: Not Wanting to Look Like Every Other Agency

Confort Broker did not start looking for a virtual tour tool because a process was broken. They started because they did not want to be seen as just another real estate agency.

"We wanted to stop being lumped in with the traditional real estate trade and go a step further, fully embracing the technology that exists today."

Samanta Gonzalez, E-commerce Growth Manager, Confort Broker

For a company that sells itself as a proptech, a listing with a handful of static photos undercuts the message. A 360° tour lets a buyer or tenant in Miami, Bogotá or Madrid move through a house in Las Palmas as if they were standing in it.

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Why Pedra: The First Tool, and the Only One

Confort Broker had never made a virtual tour before. They did not run a long comparison of providers either.

"Pedra was our first choice for virtual tours, because we found its interface really simple when it comes to creating them."

Samanta Gonzalez

When we asked which other options they looked at, the answer was short: "Pedra has been the only one from the start."

Two things kept it that way. The first was fit: Pedra adapted to what they needed. The second was support during the rollout.

"Pedra is the one that has adapted best to our needs, with Felix leading it, who has been with us throughout the whole process. There was no need to look for another one."

Samanta Gonzalez

And the reason they are still using it today:

"Because every day they improve the experience and the interface."

Samanta Gonzalez

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The Workflow: 15 to 20 Minutes Per Tour

Speed matters when you publish more than 30 tours a month. For Confort Broker, building a tour in Pedra takes around 15 to 20 minutes at most.

"It's quite fast."

Samanta Gonzalez

At that pace, a tour stops being something reserved for a flagship listing and becomes part of how every property is published. Their website now has a dedicated 360° virtual tour section with more than 200 properties in Medellín and Miami that visitors can walk through "from wherever you are".

If you want to see how a tour is put together step by step, we cover it in our guide on how to create a 360° virtual tour.

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See One of Their Tours

This is a tour Confort Broker is proud of: a house in Las Palmas, El Poblado, with floor-to-ceiling windows looking out over the Medellín valley. Drag to look around and click the hotspots to move between rooms.

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The Result: More Listings Won and More Views

When we asked what changed since they started using tours, Samanta pointed to two things at the core of the business.

"Listing acquisition and number of views. It's one of the most important focuses of our business."

Samanta Gonzalez

Listing acquisition is about convincing owners to hand over their property. Showing an owner that their home will be presented with a professional 360° tour, and not just a few photos, is a strong argument in that conversation. Views are the other side: a listing that people can actually walk through gets more attention from buyers and tenants.

The reaction from owners and buyers backs that up.

"It looks really attractive, and it isn't something you usually see in our line of business."

Samanta Gonzalez

Asked to sum up their experience with Pedra in one sentence, Samanta wrote:

"What you need, one click away."

Samanta Gonzalez

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Beyond Tours: Photo Enhancement and Object Removal

Tours are the main reason Confort Broker uses Pedra, but not the only one. The team also uses photo enhancement on their listing images, and they rely heavily on the remove objects tool to clear clutter from many of their properties before publishing.

It is the same logic as the tours: a property that looks its best, published fast, without calling in an outside supplier for every listing.

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Why This Works for Agencies That Sell to Remote Clients

Confort Broker's case is useful for any agency whose clients are not always in the same city as the property.

1. The Tour Does the First Visit

An investor in Miami or a family relocating to Medellín can walk through the property before booking a flight. Combined with digital paperwork, the in-person step can be reduced to handing over the keys.

2. Volume Needs a Fast Tool

At 30+ tours a month, a tool that takes hours per tour would not be sustainable. At 15 to 20 minutes, the tour becomes part of the standard listing process.

3. Technology as Positioning

For Confort Broker, tours are not only a feature of each listing. They are proof, visible on every property page, that the company works differently from a traditional agency.

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About Confort Broker

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About Pedra

Pedra helps real estate professionals present their listings with 360° virtual tours, property videos, virtual staging, photo editing and floor plans, all from one platform. Over 2,000 real estate professionals worldwide use Pedra to create visuals that sell and rent properties faster.

Want to see more agencies using Pedra? Browse all our real estate case studies.

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FAQ

How long does it take to create a 360° virtual tour with Pedra?

Confort Broker builds each tour in around 15 to 20 minutes at most, and they publish more than 30 tours a month. The time depends on the number of rooms, but the process is designed so a tour can be part of every listing and not just the premium ones.

Do I need experience with virtual tours to use Pedra?

No. Confort Broker had never made a virtual tour before Pedra. They chose it precisely because the interface for creating tours was simple.

Do 360° virtual tours help win more listings?

In Confort Broker's experience, yes. The two changes they noticed most after adopting tours were listing acquisition and the number of views on their properties. Owners see their home presented in a way that stands out, and buyers and tenants spend more time exploring it.

Are virtual tours useful for luxury properties and international buyers?

They are especially useful there. Confort Broker works with luxury homes in Medellín and Miami, and many of their clients decide from abroad. A 360° tour lets them walk through the property remotely before they ever visit.

Can I use Pedra for more than virtual tours?

Yes. Besides tours, Confort Broker uses Pedra to enhance listing photos and remove objects from images. Pedra also creates property videos, virtual staging and floor plans.