REMAX Case Study: Sell Second-Hand Homes Faster with Pedra Virtual Staging

The Challenge: Second-Hand Properties That Wouldn't Sell

REMAX Core, a REMAX brokership mainly serving Badajoz, Spain, faced persistent challenges with their second-hand property inventory. Antonio Prieto, a senior broker managing 30+ listings, found that the biggest hurdle was dealing with houses and apartments that hadn't been renovated.

With multiple agents handling both urban and suburban markets, REMAX Core noticed that unrenovated properties consistently underperformed in the market.

The biggest challenge when selling second-hand properties is often dealing with houses or apartments that haven't been renovated. Empty rooms, little decoration, or old furniture make it difficult to present properties effectively.

Key Pain Points for Second-Hand Properties

Challenge	Impact	Traditional Solution Cost
Extended Days on Market	Unrenovated listings remained online significantly longer than modern properties	High opportunity cost
High Staging Costs	Traditional staging quotes averaged €3,000 per property	Prohibitive for many sellers
Poor Online Engagement	Properties with dated or empty interiors struggled to generate buyer interest	Lost leads and inquiries

"The biggest challenge when selling second-hand is often dealing with houses or apartments that haven't been renovated. You find empty rooms, little decoration, or old furniture. You need to retouch them to get proper images and videos to present to buyers."
— Antonio Prieto, Senior Agent, REMAX Core

REMAX Core needed a scalable solution to transform these challenging properties without the high costs and logistical complexity of traditional staging.

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The Solution: Pedra's Complete Virtual Staging Toolkit

After evaluating multiple AI staging platforms, REMAX Core chose Pedra for its comprehensive toolkit and proven results with second-hand properties.

Why Pedra? Key Advantages

Feature	Benefit	Cost Impact
Complete Feature Set	Virtual staging, renovation, photo enhancement, and video generation in one platform	Eliminates need for multiple tools
Versatile Application	"We use practically all of them, depending on the property or area to be renovated"	Flexible for any property type
Furnish Feature Focus	Particularly effective for empty apartments and showing property potential	Transforms challenging listings
Cost Efficiency	At €29/month for 100 credits, virtual staging costs €0.29 per room	98% cheaper than physical staging

REMAX Core's 3-Step Workflow

1. Visit and Photograph
   Team visits the property and captures high-resolution photos of all rooms.

2. Improve with Pedra
   Photos are enhanced with Pedra, applying home staging when needed to show decoration ideas to future buyers.

3. Publish from CRM
   Final content is published through the CRM to real estate portals and social media platforms.

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Property Success Story

Badajoz Apartment – Urban Flat

Aspect	Before Pedra	After Pedra
Online Engagement	0 clicks in 3 months	Multiple clicks next day
Lead Generation	No inquiries	Immediate buyer interest
Market Performance	Stagnant listing	Active engagement

The Challenge: This urban apartment had been listed for 3 months without generating a single click, typical of many second-hand properties with dated interiors.

The Transformation: Applied Pedra's comprehensive toolkit including staging, renovation, and photo enhancement to transform the presentation and highlight the property's potential.

Key Results:

• Multiple clicks the very next day after enhancement
• Immediate inquiries from interested buyers
• Dramatic improvement in online performance

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Key Results & Impact

While REMAX Core doesn't have formally studied metrics, Antonio's experience with this specific property demonstrates the transformative impact:

Measurable Improvements

Impact Area	Before Pedra	After Pedra	Improvement
Online Engagement	0 clicks in 3 months	Multiple clicks next day	Dramatic increase
Lead Generation	No inquiries	Immediate buyer interest	Immediate response
Cost Efficiency	€3,000 potential cost	€35 actual cost	98% savings
Process Quality	Basic photos	Enhanced AI staging	100% improvement

Key Benefits Achieved

Engagement Transformation

• Property with zero clicks for 3 months generated multiple clicks the very next day
• Immediate buyer interest where there was previously none

Cost Efficiency

• Virtual staging cost €35 vs. potential €3,000 for traditional staging
• 98% cost reduction while achieving superior presentation quality

Process Transformation

• Every image is now improved with Pedra before uploading
• Complete workflow integration from property visit to portal publication

"Now, we don't upload any image without improving it first."
— Antonio Prieto, Senior Agent, REMAX Core

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Why Pedra? Key Differentiators

Differentiator	Antonio's Feedback	Business Impact
Comprehensive Feature Set	"We use practically all of them, depending on the property or area to be renovated"	Complete toolkit for any staging need
Furnish Feature Excellence	Particularly effective for empty apartments, showing buyers the great potential	Transforms challenging second-hand listings
Versatile Application	Features can be selectively applied based on specific property requirements	Flexible for any property type
Workflow Integration	Seamless integration with existing CRM systems and direct publishing	Streamlined end-to-end process

What Makes Pedra Different

• All-in-One Platform: Virtual staging, renovation, enhancement, and video generation
• Buyer-Focused Results: Shows property potential and provides decoration ideas
• Professional Integration: Works seamlessly with existing real estate workflows
• Proven for Second-Hand: Specifically effective for the challenges of unrenovated properties

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The Bigger Picture

Virtual staging has become more than a tool for REMAX Core—it's a competitive differentiator that transforms their entire business model:

Strategic Advantages

Business Area	Impact	Outcome
Market Expansion	Handle more second-hand inventory	Increased market share in competitive areas
Seller Acquisition	Live Pedra demonstrations	Convince sellers to choose REMAX over competitors
Brand Positioning	Consistent, modern visuals	Position as technology-forward, results-driven agency
Sustainability	Zero physical waste	Minimal environmental impact vs. traditional staging

Long-Term Transformation

• Competitive Edge: Second-hand properties become profit centers instead of challenges
• Client Satisfaction: Sellers amazed by quick results after months of stagnation
• Process Evolution: Every image now gets enhanced before publication
• Market Leadership: Technology adoption positions REMAX Core as industry innovators

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Key Takeaways

Actionable Insights from REMAX Core's Success

#	Lesson	Implementation
1	Quality First Approach	"Now, we don't upload any image without improving it first." Every image gets enhanced before publication.
2	Versatile Tool Selection	Use different Pedra features depending on the property and specific renovation needs.
3	Furnish for Potential	The Furnish feature excels at showing empty apartments' potential and providing decoration ideas.
4	Complete Workflow Integration	From property visit to CRM publishing, Pedra fits seamlessly into existing processes.

Ready to Transform Your Second-Hand Listings?

If you're dealing with second-hand properties that aren't selling, Pedra can transform your results—just like it did for REMAX Core. Start with their proven 3-step workflow and see immediate improvements in engagement and sales velocity.