Automatic Dual-Format Real Estate Videos: One Upload, Two Platforms

TL;DR

Vertical video on Snapchat and Instagram Stories has 9x higher completion rates, but creating separate videos for each platform wastes hours. Pedra's video creation tool now automatically generates both horizontal (for YouTube, portals, websites) and vertical (for TikTok, Instagram Reels, Stories) versions from a single upload—no extra editing, no quality loss, no friction.

The Problem: Double Work, Half the Results

If you're a real estate agent or team creating property videos, you know the workflow:

1. Film or upload photos → Create a horizontal video for YouTube and property portals
2. Export and re-edit → Crop, resize, and re-render everything for vertical social media
3. Upload separately → Post to TikTok, Instagram Reels, YouTube Shorts (each with different specs)
4. Repeat for every listing

The result? You're doing the same work twice, losing time, and often sacrificing quality with manual crops.

Listings with video receive 403% more inquiries than those without, but only 9% of agents create listing videos. The gap isn't about wanting to—it's about the friction.

Why This Matters: The Platform Reality

Vertical video—like Instagram Reels, TikTok, and YouTube Shorts—is now the default way people watch content. Over 70% of YouTube viewing happens on mobile devices, and vertical formats are built for that.

But here's the catch: Vertical video content generates 2.5 times more interaction on TikTok and Instagram compared to horizontal video.

Your options were:

1. Create vertical videos only → Miss YouTube, portals, and professional buyers
2. Create horizontal videos only → Miss 2.5x engagement on social media
3. Create both → Waste 2–3 hours per listing on manual editing

What We Shipped: Automatic Dual-Format Generation

Starting today, when you create a video in Pedra from photos or videos, Pedra automatically generates:

✅ Horizontal version (16:9)

• YouTube
• Zillow, Realtor.com, Idealista, Immobiliare.it
• Your website & presentations
• Email campaigns

✅ Vertical version (9:16)

• TikTok
• Instagram Reels
• Instagram Stories
• YouTube Shorts
• Facebook Reels

At the same time. No extra clicks. No extra editing.

How It Works (3 Simple Steps)

Step 1: Create Your Project

Head to Pedra, click Create Project → Create Video

Step 2: Upload Your Content

Upload photos or video clips from your listing

Step 3: Select Your Style

Choose your presets:

• Watermark (your branding)
• Voice-over (optional)
• Brand music
• Transitions & effects

Here's the magic: Both vertical and horizontal modes are pre-selected by default. You don't need to do anything.

Step 4: Pedra Delivers Both

In minutes, you get:

• 1 horizontal video (ready for YouTube, portals, websites)
• 1 vertical video (ready for TikTok, Instagram, Reels)

Both optimized. Both branded. Both ready to publish.

Why This Saves You Hours (And Money)

Old Workflow	New Workflow
Create horizontal video	Create video once
Export & re-edit for vertical	Pedra generates both formats
Manually crop & resize	Automatic optimization
Re-render (wait time)	Instant delivery
Upload to 3+ platforms	Copy-paste ready
Total time: 2–3 hours per listing	Total time: 2–5 minutes

For a team of 5 agents posting 2 videos per week:

• Old way: 20–30 hours/week wasted on formatting
• New way: 2–3 hours/week total
• Savings: ~25 hours/week = 1,300 hours/year

The Real Impact: Where This Matters Most

For Individual Agents

TikTok takes the top spot, with smaller real estate profiles (1K–5K followers) pulling up to 16.5% engagement by followers and video views averaging nearly 90K. But only if you post consistently. Dual-format videos make consistency possible.

For Teams & Brokerages

Marketers who use video grow revenue 49% faster than non-video users. Scaling video production across a team means standardizing workflows. Pedra's automatic dual-format removes the bottleneck.

For Multi-Platform Strategies

The smartest real estate marketers in 2025 are not choosing between vertical video and horizontal video. They are using both. A multi-format strategy ensures your content fits every platform, expanding reach and maximizing engagement.

Real Numbers: Why Both Formats Matter

Horizontal (YouTube, Portals, Websites)

• Listings with video receive 403% more inquiries than those without
• Homes with video listings can sell up to 31% faster
• Real estate videos on websites see a 157% increase in organic traffic because videos grab visitor's attention and keep them on the site longer, which improves search engine ranking

Vertical (TikTok, Instagram Reels, Stories)

• Vertical videos on Instagram receive 58% more engagement than landscape videos
• Short vertical videos (15–30 seconds) perform best for discovery
• TikTok profiles with 1K–5K followers pull up to 16.5% engagement by followers and video views averaging nearly 90K

The bottom line: You need both. Now you can have both without the extra work.

Who This Is For

✅ Independent agents publishing on portals + social media ✅ Small teams managing multiple listings per week ✅ Large brokerages scaling video production across agents ✅ Marketing teams handling brand consistency across platforms ✅ Anyone tired of manual video editing and re-rendering

Getting Started: Try It Free

1. Sign up and create your first video at pedra.ai
2. Upload your first listing photos or video
3. Select your style presets (watermark, music, voice)
4. Get both formats instantly
5. Publish everywhere

No credit card required. No limits on your first video.

FAQ

Q: Do I have to use both formats? A: No. You can disable vertical or horizontal if you only need one. But we recommend using both—the data shows they reach different audiences.

Q: Will the vertical version look cropped or weird? A: No. Pedra intelligently reframes the video for vertical, keeping the best parts in focus. It's not a simple crop—it's a smart reformat.

Q: Can I customize each version separately? A: Yes. After generation, you can edit either version independently if needed. But most users find the auto-generated versions ready to publish.

Q: What video lengths work best? A: Short vertical videos (15–30 seconds) perform best for discovery on social media. Horizontal videos can be longer (1–3 minutes) for YouTube and portals.

Q: Does this work with photos only? A: Yes. Upload listing photos, and Pedra creates a smooth video with transitions, music, and voiceover—then generates both formats.

Q: Can I add my own voiceover or music? A: Yes. Choose from Pedra's library or upload your own. Both formats will use your selections.

Q: What platforms can I post to? A: Horizontal: YouTube, Zillow, Realtor.com, Idealista, your website, email Vertical: TikTok, Instagram Reels, Instagram Stories, YouTube Shorts, Facebook Reels

Q: How long does it take to generate both formats? A: Usually 2–5 minutes, depending on video length and complexity.

Q: Is there a limit to how many videos I can create? A: No. It depends on your Pedra plan. Check your current credits or upgrade if needed.