Share to Instagram from Pedra: Add Captions, Schedule Posts, and Publish Automatically

Posting on Instagram shouldn't be another task on your to-do list. With Pedra's new Share to Instagram feature you can pick staged photos or videos, edit the caption, and schedule the post — all without leaving Pedra. Save time, stay consistent across listings, and publish at the best times to get more clicks.

Why Instagram Matters for Real Estate Agents

Instagram has become one of the most powerful platforms for real estate marketing. Here's why it matters:

• Visual-First Platform: Real estate is a visual business, and Instagram is built for stunning property photos and videos
• Massive Reach: Over 2 billion monthly active users, with strong engagement in property and home design content
• Lead Generation: 83% of Instagram users discover new products and services on the platform
• Local Targeting: Instagram's algorithm helps you reach buyers in specific neighborhoods and cities
• Consistent Posting Drives Results: According to Instagram's Help Center, regular posting improves visibility and engagement

The challenge? Posting consistently takes time. Between staging photos, writing captions, and remembering to post at optimal times, Instagram marketing can become overwhelming. That's where scheduling becomes essential — and now it's built right into Pedra.

What Pedra's Instagram Integration Does

Our new Instagram integration streamlines your entire posting workflow:

• Select Images or Videos: Choose any staged photos or virtual tour videos from your Pedra projects
• Edit Before Posting: Customize the caption, add your own hashtags, or write from scratch
• Schedule Post Time & Timezone: Pick the exact date, time, and timezone for publishing
• Auto-Publish to Business Accounts: Automatically publishes to Instagram Business and Creator accounts (no manual work required)
• Multiple Posts at Once: Schedule an entire week's worth of content in one session

Account Requirement: To use auto-publishing, you need an Instagram Business or Creator account connected to a Facebook Page. This is Instagram's official requirement for scheduling through third-party tools.

How to Share & Schedule Instagram Posts from Pedra

Here's your step-by-step guide to scheduling your first post:

Step 1: Generate Your Property Images

First, create your virtual staging or renovation images in Pedra:

• Upload your property photos
• Use Pedra's AI to furnish, renovate, or enhance the space
• Generate high-quality images ready for social media

Step 2: Select Images for Instagram

• Click the "Share" button on any image in your project
• Choose "Schedule to Instagram" from the share menu
• Select one or multiple images to include in your post

Step 3: Edit Your Caption

Customize the caption to match your brand voice:

• Add personal touches or urgency ("Just listed!", "Open house Sunday!")
• Include your contact information
• Add emoji if that fits your style
• Keep the best hashtags and remove ones that don't apply

Step 4: Schedule or Publish Immediately

• Choose "Post Now" for immediate publishing
• Or select a specific date and time in your timezone
• Pedra will automatically publish at the scheduled time
• No need to remember or manually post later

Step 5: Track Performance

After publishing, monitor your post's performance:

• View Instagram insights for likes, comments, and reach
• Track clicks using UTM parameters in your bio link
• Measure which property types and styles generate the most engagement

5 Ways Real Estate Agents Use Instagram Scheduling

1. New Listing Announcements

Schedule a carousel post with 5-10 photos of your new listing for prime viewing time (typically 7-9 PM on weekdays). Auto-generate captions highlighting key features, price, and viewing details.

2. Open House Reminders

Schedule reminder posts 3 days before, 1 day before, and the morning of your open house. Use countdown stickers and location tags to maximize attendance.

3. Before/After Virtual Staging

Create compelling transformations showing empty rooms turned into furnished spaces. Schedule these as Reels or carousel posts during high-engagement times to showcase your staging capabilities.

4. Neighborhood Spotlights

Batch-create and schedule posts highlighting local amenities, schools, parks, and restaurants near your listings. This positions you as the local market expert.

5. Testimonial and Success Stories

Schedule client testimonials and "Just Sold" posts during business hours when potential clients are actively browsing. Include a strong call-to-action to book a consultation.

Best Practices for Captions, Hashtags & Timing

Caption Tips

• Hook in the First Line: The first 125 characters appear before "...more"
• Include Property Details: Beds, baths, square footage, unique features
• Add Clear CTAs: "DM for details," "Link in bio," "Schedule a showing"
• Tell a Story: Help buyers imagine living there

Hashtag Strategy

• Mix Popular & Niche: Use 5-10 high-traffic hashtags (#realestate, #dreamhome) and 5-10 specific ones (#[yourcity]realestate, #virtualhomestaging)
• Location Tags: Always include city, neighborhood, and state hashtags
• Feature-Based: Highlight key features (#pooldeck, #chefskitchen, #masterbedroom)
• Branded Hashtag: Create your own agency or personal brand hashtag

Best Times to Post

Research shows these times generally perform well for real estate content:

• Weekdays: 7-9 PM (when people browse after work)
• Lunch Hours: 12-1 PM on weekdays
• Weekends: 11 AM - 1 PM (when house hunters are most active)

Pro Tip: Use Pedra's scheduling to test different times and analyze which performs best for your specific audience.

Track Your ROI: Analytics and Lead Measurement

Measure the effectiveness of your Instagram marketing:

Built-in Instagram Analytics

• Track post reach, impressions, and engagement
• Monitor follower growth over time
• Identify which property types generate the most interest

Use UTM Parameters

Add tracking codes to links in your Instagram bio:

https://yourwebsite.com/listings?utm_source=instagram&utm_medium=social&utm_campaign=virtual_staging

This shows which Instagram followers convert to website visitors and leads.

Track Events

Set up conversion tracking to measure:

• Contact form submissions from Instagram traffic
• Phone calls after Instagram posts go live
• Showing requests within 24 hours of posting

Calculate Cost Per Lead

Compare your Pedra Pro subscription cost against leads generated through Instagram to calculate ROI:

• Number of Instagram-sourced leads per month
• Conversion rate from lead to client
• Commission earned from Instagram-influenced deals

Frequently Asked Questions

What type of Instagram account do I need?

You need an Instagram Business or Creator account connected to a Facebook Page. Personal accounts cannot use auto-scheduling through third-party tools. Converting your account is free and takes about 2 minutes in Instagram settings.

Can I schedule Stories and Reels?

Currently, Pedra's integration supports scheduling feed posts (single images and carousels). Story and Reel scheduling is coming soon. You can still save your Pedra images and manually post them as Stories or Reels.

Can I repost the same image to multiple accounts?

Yes! If you manage multiple Instagram accounts or work with a team, you can schedule the same Pedra image to different accounts with different captions and times.

Are there Instagram posting limits?

Instagram doesn't publish official limits, but best practices suggest:

• Maximum 1-2 feed posts per day
• Avoid posting more than 30 hashtags per post
• Space posts at least 3-4 hours apart

What happens if my post fails to publish?

Pedra will notify you if a scheduled post fails (usually due to account disconnection or Instagram API issues). You can reschedule or publish manually with one click.

Can I edit a scheduled post?

Yes, you can edit captions, change the time, or cancel scheduled posts any time before they publish.

Does this work in all countries?

Yes, Pedra's Instagram scheduling works worldwide, as long as you have an Instagram Business or Creator account. Just set your correct timezone when scheduling.

Start Scheduling Your Instagram Posts Today

Stop spending hours on social media management. With Pedra's Instagram scheduling, you can:

✓ Generate stunning virtual staging images ✓ Write compelling captions with one click
✓ Schedule posts for optimal engagement times ✓ Auto-publish without lifting a finger ✓ Focus on what matters: closing deals