The Kuula alternative built for real estate

Kuula hosts 360 photos you already shot with a 360 camera. Pedra captures the tour with your phone, links the rooms with AI and adds staging, video and floor plans from the same listing. From €29 a month. As low as €20 a month on the annual plan, or monthly with no commitment.

Book a demo

No 360 camera needed
No credit card
From €20/month billed yearly

Over 30,000 real estate professionals use Pedra

Kuula is a 360 photo host, not a listing tool

Kuula is good at one thing: hosting 360 photos and linking them into a tour. It's made for any kind of 360 content, from hotels to museums to events. It doesn't capture anything: you need a 360 camera, or another app, before Kuula can do its part.

The free plan is tight for a working agent. You can upload 100 images a month, every link carries the Kuula logo, and hotspots are hidden from your visitors, who can only move through the thumbnail bar. A tour buyers can actually walk needs a paid plan.

And once the tour is done, the listing still needs photos, staging, a video and a floor plan. Kuula doesn't do any of that. Pedra does all of it on the same property, and the tour is where it starts.

“Our problem was the tech barrier: go to the flat, shoot the 360s, get back to the office, build it there, then publish it. This makes our life much easier.”
Txema Díaz, The Urban Hosts (short-term rentals, Bilbao), after his first Pedra tour (translated from Spanish)

Sources: Kuula help center (kuula.co/help/free) and Pedra pricing, checked November 2026.

At a glance

Pedra vs Kuula at a glance

Pedra

Shoot the tour with your phone: 8 guided photos per room
AI links the rooms the way the floor plan does
Furnish an empty room inside the tour, with an empty/staged switch
Info points with a photo, a video or a link
Photos, staging, video and floor plans for the same listing
Unlimited tours, hosting included
Need more? Expand to up to 600 credits a month, any time

Kuula

Upload 360 photos from a 360 camera
Link rooms by hand with hotspots
Free plan: 100 images a month, hotspots hidden from visitors
Custom domain and password protection on Business
Made for any 360 content, not only real estate
Tours only: no staging, video or photo editing

Feature comparison

Head-to-head comparison

	Pedra	Kuula
Built for	Real estate agents and photographers	Any 360 content
360 capture with a phone
Linking rooms	AI, like the floor plan (1 credit per 2 photos)	By hand, hotspot by hotspot
Virtual staging inside the tour
Info points (photo, video, link)
Floor plan	Drawn from your tour by our team (€19 + VAT), or draw it yourself for free	Upload your own image
Listing video and photo editing
Free plan	Free plan, no card	100 images/month, hotspots hidden from visitors
Custom domain	Not yet, it's planned	Yes, on Business
Hosting	Included	Included

Kuula features from their help center (November 2026). Kuula's prices aren't listed here because their pricing page loads them per visitor.

Why agents switch

Why agents switch from Kuula to Pedra

No 360 camera needed

Stand in each room and the Pedra app guides 8 photos. It stitches them into a 360 photo. A 360 camera still works if you have one.

The tour builds itself

AI finds the doors in each 360 photo and links the rooms the way the floor plan does. No placing hotspots one by one.

Staging inside the tour

Furnish an empty flat with AI and let buyers switch between empty and furnished in the same tour.

One property, everything for it

The same listing gets enhanced photos, staging, a video, a floor plan and posts for Instagram, Facebook, TikTok and LinkedIn.

Made for listings

One link per tour for portals, your website and WhatsApp, with your logo on it.

Profitable and here to stay

Pedra is a profitable company focused on real estate since 2023. We're not going anywhere.

Which one?

Which one should you pick?

Choose Pedra if you:

sell or rent property and want the tour to help the listing
don't have a 360 camera, or your team doesn't
don't want to place hotspots by hand
want staging, video and floor plans from the same photos
manage rentals and want guests and staff to see the flat before arriving

Stay with Kuula if you:

shoot 360 content outside real estate (hotels, events, museums)
need the tour on your own domain or behind a password today
only need hosting for 360 photos you already have

Switching

Switching from Kuula to Pedra

1
Create your account
Free, no card. Try it on a real listing first.
2
Upload your 360 photos
The same equirectangular photos you uploaded to Kuula work in Pedra. AI links the rooms in about a minute.
3
Share the new link
Replace the Kuula link on your portals, website and WhatsApp. Pedra hosts the tour.

We move your Kuula tours for you, free

Send us your Kuula tour links or the original 360 photos and our team rebuilds every tour in Pedra by hand, at no cost. You don't lift a finger.

Ask for the free import on WhatsApp →

Want to see the real workflow, step by step? Watch our tutorials →

FAQ

Kuula alternative: common questions

What is the best Kuula alternative for real estate?

Pedra, if you want more than hosting. You get the 360 tour (shot with your phone or any 360 camera, rooms linked by AI) plus photo editing for the same listing: enhancement, virtual staging, video and floor plans. From €29 a month, or €20 a month on the annual plan.

Is Kuula free?

Kuula has a free plan with limits: 100 images a month, the Kuula logo on every link, and hotspots that only you can see. Visitors move between photos with the thumbnail bar. A fully working tour needs a paid PRO or Business plan.

Can I make a 360 tour with my phone instead of a 360 camera?

With Pedra, yes. The app guides you through 8 photos per room and stitches them into a 360 photo. Each room shot with the phone uses 1 credit. Kuula has no capture app: you upload photos from a 360 camera.

Does Pedra work with my 360 camera?

Yes, with any 360 camera (Insta360, Ricoh Theta and the rest). Upload the 360 shots straight from the Pedra app or your computer and Pedra builds the tour automatically, linking the rooms for you, so you don't do it by hand.

Can I move my Kuula tours to Pedra?

Yes, if you have the original 360 photos. Upload them to Pedra and AI links the rooms again in about a minute. Then replace the old link on your listings. Prefer not to? Send us the links and we import them by hand, for free.

Are Pedra virtual tours unlimited?

Yes. Tours and hosting are unlimited on every paid plan. AI room linking uses 1 credit per 2 photos, and the €29 plan includes 100 credits a month. On the annual plan that's €20 a month.

Does Pedra support custom domains?

Not yet, but it's planned and we're going to support it. Until then, tours are hosted on Pedra's link with your logo. If a custom domain is a must today, Kuula's Business plan has it.

What if I run out of credits?

Expand your plan from your account at any time, up to 600 credits a month for €120. The more credits you take, the cheaper each one gets. Tours and videos never use up the plan. Need even more? Just ask us. Most customers never do: 90% of them run on the 100-credit plan.

Make your next tour without a 360 camera

Create your account for free and shoot a real listing with your phone. Then €29 a month, unlimited tours.

See pricing