How eXp Realty Spain Agent Sells Listings 3x Faster with Pedra Virtual Staging

The Challenge: Disorder, Poor Lighting, and Empty Properties

In Barcelona's competitive real estate market, second-hand apartments rarely arrive photo-ready. For David González, founder of DG Realty Group by eXp, three persistent challenges were impacting how quickly properties sold:

"Disorder, bad light, and empty properties were the main issues I faced when selling second-hand apartments." — David González, DG Realty Group by eXp

The problems:

1. Disorder – Many listings still contained tenant belongings and clutter, creating chaotic first impressions online.
2. Poor Lighting – Dark, poorly lit photos failed to showcase the true potential of spaces.
3. Unfurnished Properties – Empty apartments felt lifeless, making it difficult for buyers to envision themselves living there.

In a market where online presentation determines which properties get viewings, these issues meant slower sales and frustrated clients. David needed tools that could transform any property into a professional listing—regardless of its current state.

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The Solution: Pedra's AI-Powered Property Transformation Suite

After discovering Pedra, David integrated five key tools into his daily workflow:

1. Decluttering

Remove tenant belongings, furniture, and clutter instantly—no physical labor required.

2. Virtual Renovation

Show buyers modern finishes, updated kitchens, and renovated bathrooms before construction begins.

3. Photo Enhancement

Automatically improve brightness, sharpness, white balance, and color accuracy.

4. Virtual Staging

Add stylish, contemporary furniture to empty apartments, creating a move-in-ready feeling.

5. AI Video Creation

Transform static photos into engaging property tour videos that capture buyer attention on social media and listing portals.

Workflow Integration

1. Shoot Photos – Capture well-framed images of each room, even if cluttered or empty.
2. Upload to Pedra – Drag photos into the platform and select the appropriate tool (declutter, stage, renovate, or enhance).
3. Generate & Review – AI-processed images appear within minutes. Adjust and regenerate as needed.
4. Publish – Upload final visuals to Idealista, Fotocasa, Instagram, and the agency website.

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Three Real Properties, Three Transformations

Property A: Penthouse near Sagrada Familia

Before: Recently vacated by tenants, belongings still present

After: Decluttered and virtually staged

The Challenge: The penthouse had just been vacated by tenants, and there wasn't time to physically clear out the space before photos were needed.

The Pedra Solution: David used Pedra's decluttering tool to instantly remove all tenant belongings, creating a clean canvas ready for listing.

The Result: Professional photos showcased the property's true potential. Sold in less than 30 days at full market price.

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Property B: Unfurnished Apartment

Before: Empty rooms felt cold and uninspiring

After: Fresh, modern virtual staging

The Challenge: Completely empty apartment. Buyers scrolled past the listing because they couldn't visualize the space as a home.

The Pedra Solution: David applied virtual staging to give the property a fresh, contemporary look that helped buyers imagine living there.

The Result: The newly staged listing immediately attracted more interest. Sold in less than 30 days at market price.

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Property C: Commercial Space (Old Iron Workshop)

Before: Old workshop filled with equipment and materials

After: Decluttered with virtual renovation render

The Challenge: An old iron workshop (herrería) filled with equipment that couldn't be physically removed before marketing the property.

The Pedra Solution: David used Pedra's virtual decluttering to remove all equipment, then applied renovation renders to show the space's potential as a modern commercial venue.

The Result: Buyers could finally see past the clutter and envision new possibilities. Sold in less than 30 days at market price.

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The Results

David's portfolio performance with Pedra:

All properties sold in less than 30 days at full market price.

This consistency across different property types—from cluttered penthouses to empty apartments to impossible-to-clear commercial spaces—demonstrates how effective visual presentation translates directly into sales velocity.

"Pedra is a necessary tool for a more professional exposure in the market." — David González, DG Realty Group by eXp

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The Philosophy: Better Image = Better Results

David's approach is straightforward:

Better Image → Better Perception → Better Results

By consistently presenting properties at their absolute best—regardless of their current condition—DG Realty Group maintains pricing power, accelerates sales cycles, and delivers superior service to both sellers and buyers.

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Why It Works: Five Tools, One Platform

David relies on Pedra's versatility to handle whatever condition a property arrives in:

1. Decluttering – Remove tenant belongings instantly without physical labor.

2. Virtual Renovation – Show transformation potential before construction begins.

3. Photo Enhancement – Fix lighting and color issues automatically.

4. Virtual Staging – Make empty spaces feel like homes.

5. AI Video Creation – Turn static photos into engaging property tours.

This flexibility means no property is "unphotographable"—David can create professional listings regardless of current conditions.

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Key Takeaways for Real Estate Professionals

1. Property condition doesn't have to slow you down.
Whether cluttered, empty, or poorly lit, AI tools can create professional visuals in minutes.

2. Better presentation maintains pricing power.
David's properties consistently sold at full market price—professional visuals reduce negotiation pressure.

3. Consistency builds reputation.
Every listing gets the same high-quality treatment, positioning DG Realty Group as a professional, tech-forward agency.

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Would David Recommend Pedra?

When asked how likely he is to recommend Pedra to other real estate professionals, David rated it 9 out of 10.

If you're selling second-hand properties and struggling with clutter, poor lighting, or empty rooms, try Pedra's virtual staging tools to transform your listings and sell properties faster.

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About DG Realty Group by eXp

Name	DG Realty Group by eXp
Founder	David González
Industry	Residential & Commercial Real Estate
Location	Barcelona, Spain
Focus	Second-hand apartments & commercial spaces
Website	davidgonzalez.exp-spain.com
Pedra customer since	2024

DG Realty Group by eXp operates in Barcelona, specializing in second-hand properties and commercial spaces. As part of eXp Realty's global network, the agency combines local market expertise with modern technology tools.

About Pedra

Pedra helps real estate professionals generate virtual staging, photo enhancements, decluttering, renovation renders, floor-plan visualizations, and listing videos in seconds. Over 2,000 real estate professionals worldwide trust Pedra to create stunning visuals that sell properties faster.