Original
3-bed flat with terrace
Barcelona · €420,000 · 12 photos
Stage the photos/api/furnish
Make the video/api/create_video
Build the 360º tour/api/create_virtual_tour
Draw the floor plan/api/create_floor_plan
12 photos stagedPOST /api/create_videoYour logo, not ours

White-label real estate API for CRMs and portals

Staged photos, listing videos, 360º tours and floor plans for every agent on your platform. One API, white label, paid per credit.

Engel & Völkers Logo
RE/MAX Logo
Coldwell Banker Logo
Sotheby's International Realty Logo
iad Logo
Tecnocasa Logo
eXp Realty Logo
Keller Williams Logo

Why Pedra

Built for agents, ready for your platform

30,000+
real estate professionals use Pedra
4.9/5
on G2, and 5.0 on Capterra
10
voiceover languages, with 41 native voices
~300
agents on Pedra through one partner deal

Build or buy

Build it yourself, or plug in Pedra

Building it yourself

  • Months of AI workPrompting, judging and re-running until results look real.
  • A vendor per outputOne for staging, one for video, one for tours, one for plans.
  • Costs you can't predictGPU bills and failed generations land on you.
  • Someone else's logoMost tools put their brand in front of your agents.

Building on Pedra

  • Live in daysClear docs, SDKs and an MCP server for your developers.
  • One API for every outputPhotos, video, 360º tours and floor plans with the same key.
  • Pay per creditFailed calls are free, and the price drops with volume.
  • Your brand onlyNo Pedra logo on images, videos or tours.

What you can add

Everything an agent needs, as an API

The same tools 30,000+ agents use in the Pedra app, ready to call from your product.

Photo services, per credit

Photo services, per credit

Furnish, empty, renovate, enhance, blue sky, blur and remove objects. 1 credit per photo, 2 for an edit described in words.

/api/furnish/api/enhance/api/sky_blue/api/edit_via_prompt

Custom listing videos

Built from the listing photos, with the agency's logo, voiceover, music and subtitles. Vertical and horizontal.

/api/create_video/api/generate_voice
Floor plan converted by PedraNew

Floor plan converter

Turn a sketch or an old scanned plan into a clean floor plan with measurements, ready for the listing.

/api/create_floor_plan
White-label 360º tours

White-label 360º tours

Send 360º photos, get a hosted tour with AI hotspots and staged rooms, embedded in your listing pages.

/api/create_virtual_tour

White label

Your brand, not ours

Your agents see your product. Pedra stays underneath.

No Pedra branding

Images, videos and 360º tours come out clean, with no Pedra logo or watermark.

The agency's brand on every output

Logo, colours and contact details on videos and floor plans, per agent or per office.

Tours inside your listings

Embed the 360º viewer in your listing pages, so buyers never leave your site.

Partner case

One partner deal, ~300 agents on Pedra

Apialia, the API Catalunya association of real estate agents, signed one agreement with Pedra. Its agents now make their photos, videos, tours and floor plans with Pedra, with no contract of their own.

Apialia
1
agreement and one invoice
~300
agents using Pedra

Developers

Stage a photo in one call

JSON over HTTPS. Your API key goes in the request body, and results come back as image URLs.

# Furnish an empty living room
curl -X POST https://app.pedra.ai/api/furnish \
  -H "Content-Type: application/json" \
  -d '{
    "apiKey": "YOUR_API_KEY",
    "imageUrl": "https://your-crm.com/listings/1842/living.jpg",
    "roomType": "Living room",
    "style": "Modern"
  }'
> Stage the 12 photos of listing 1842 in a modern style
  pedra_furnish ×12
✓ 12 photos staged
> Make a vertical video with our logo
  pedra_create_video
✓ Video ready

AI agents

Or let your AI tools build it

Pedra has an MCP server. Connect it to Claude, ChatGPT or Cursor and your team can test every call by just asking.

Pricing

Pay per credit, cheaper with volume

Credits are pooled across all your agents each month. 1 credit = 1 staged or enhanced photo.

Public plans, 100–600 credits
€0.28–0.20
per credit
3,000+ credits
€0.16
per credit
5,000+ credits
€0.15
per credit
15,000+ credits
€0.14
per credit
30,000+ credits
€0.13
per credit
  • No setup fee
  • Failed calls are free
  • Data stored in the EU
  • DPA on request

How to start

Live in three steps

1

Get an API key

Create a free account and copy a key from Settings → API, or let your app request one.

POST /api/agent_signup
2

Read the docs

Endpoints, SDKs and examples in the API documentation, or start from the MCP quickstart.

3

Talk to Felix

Volume pricing, white label and onboarding your agents: book a 20-minute call, or write to felix@pedra.ai.

Add Pedra to your platform

Read the docs, or book a 20-minute call with Felix and we'll set you up this week.

Questions and Answers

Can we remove the Pedra branding?
Yes. On a partner plan, images, videos and 360º tours carry no Pedra logo, and videos and floor plans carry the agency's branding instead.
How are credits shared between our agents?
Credits are pooled across your company each month, so a busy office can use more than a quiet one. The price per credit depends on the monthly total.
Do you train AI models on our photos?
No. Your photos and results are not used to train models, and they are stored in the EU. We sign a DPA on request.
What happens when a generation fails?
Failed calls are free. The credit goes back to your balance.
How fast is it?
A staged or enhanced photo takes about 25 seconds. Videos and tours run in the background, and you check their status with one call.
Can our developers test it before signing?
Yes. Create a free account, get an API key and call the endpoints with the free credits. Write to felix@pedra.ai when you need more.