Feature

New: 1080p Real Estate Videos and the Apparition Effect | Pedra

Pedra's AI property videos now render in 1080p instead of 720p, reveals run 5 seconds and keep the room's real architecture, and a new Apparition effect makes furniture appear on its own. See the clips.

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Released on September 9, 2026

TL;DR

Two things changed in Pedra's video creator. Clips now render in 1080p instead of being generated at 720p and stretched to fit — the difference is visible on walls, worktops, ceilings and skies. And the reveal effects were rebuilt: they run 5 seconds instead of 4, they hold the room's real architecture instead of quietly rebuilding it, and there's a new one called Apparition where the furniture simply appears.

Every clip on this page came out of Pedra with the new pipeline. Play them full screen.

Why Your Videos Looked Soft — and What Actually Fixed It

An agent cancelled after her first video. It looked blurry in places, so she never used it on the listing. She was replacing phone-shot footage and expected a step up, and she did not get one.

The obvious explanation was that her photos were too small. That turned out to be wrong. A 1448x1086 photo crops to 1448x814 for a 16:9 video — already above 720p. The softness was coming from the animation model itself, not from the source photos.

So we tested the alternatives on the same photo, through the same pipeline, and measured the detail that survived to the finished clip. The model we moved to renders natively at 1080p, at the same cost per second we were already paying. Sharper video, same credits.

The one place source photos still matter

If you upload a small photo and export a vertical video, the 9:16 crop is narrow — a 1448x1086 photo gives you only 611 pixels of width. No model invents detail that was never photographed. Upload the largest version of your photos you have, especially for Reels and TikTok.

Zoom-Outs No Longer Invent Things That Aren't There

This one matters more than sharpness.

When you ask an AI model to zoom out, you are asking it to draw everything outside the edge of your photo. In testing, models did exactly that: they added shrubs, a paved terrace, and a roof antenna to a house that had bare dirt around it. On a property listing, an invented terrace is not a rendering artefact — it is a problem.

Pedra now renders a zoom-out as a zoom-in played backwards. Every single frame comes from inside your original photo, so a fabricated feature is geometrically impossible rather than just unlikely. Same clip length, same credits, and nothing on screen that wasn't in the photo you uploaded.

Reveals Rebuilt: 5 Seconds, and the Room Stays the Room

The reveal effects morph one photo of a room into another — empty to staged, dated to renovated. They had a specific failure: the model held the first and last frames correctly but rebuilt the room in between. On an attic clip, it deleted the sloped ceiling halfway through, repainted the walls, and put it all back before the final frame.

Reveals now run on a model that holds the architecture through the whole clip, rendered at 2K and delivered at 1080p. Here is the same attic the old pipeline broke:

They are also 5 seconds instead of 4. The extra second was always there in what we were paying for — we were trimming it off and throwing it away.

The New Apparition Effect

The two existing reveals both put something between the buyer and the room: Magic throws sparkles across the frame, People walks someone through the shot. Both are great for social, and both are doing something in front of the property.

Apparition is the quiet one. The furniture fades into being, piece by piece. No particles, no people, nothing crossing the camera — the empty room becomes a staged room and that is the whole event.

Use it when the room is the pitch: portal listings, client-facing presentations, and anything where a sparkle transition would look like a filter rather than a property video.

Which Reveal to Use

The moment Effect What the viewer sees
Portal listing, client presentation Apparition Furniture appears on its own, nothing else
Reels, TikTok, a scroll-stopping first frame Magic A sparkle sweep across the transformation
Large or empty rooms that need a sense of scale People Someone walks in as the room changes

How to Use It

  1. Open a project in Pedra and generate your "after" photo — virtually stage it, renovate it, or empty it.
  2. Click Video → Create video and pick your photos.
  3. Choose Fine-tune each scene, then Edit on the scene you want to animate.
  4. Pick Apparition, Magic or People, and select the "after" photo.
  5. Generate. The clip renders at 1080p in your finished video, vertical and horizontal.

Make a 1080p property video →

FAQ

Are my videos 1080p now? Yes. New videos are generated at 1080p rather than produced at 720p and scaled up to fill a 1080p export. Videos you rendered before this release are unchanged — re-render them to get the new quality.

Did the price change? No. The new model costs the same per second as the one it replaced, so your credits per clip are unchanged.

Why does my vertical video still look soft? Because of the crop. A 9:16 cut takes a narrow slice out of a landscape photo — a 1448px-wide photo leaves about 611px. Upload the highest-resolution photos you have when you plan to export vertical.

What is the Apparition effect? A reveal where the furniture fades into the room piece by piece, with no sparkles and no people in the shot. It turns an empty room into a staged one without anything crossing the frame.

How is Apparition different from the Magic effect? Magic sweeps sparkles across the transformation, which is designed to stop a scroll on Reels or TikTok. Apparition has no visual effect layer at all — it suits portal listings and client presentations, where an effect can read as a filter.

How long are reveal clips? Five seconds, up from four.

Will the AI add things to my property that aren't there? Not on a zoom. Zoom-outs are now rendered as reversed zoom-ins, so every frame comes from inside your uploaded photo. Reveals morph between two photos you provide, and the model now holds the room's architecture across the clip instead of rebuilding it.

Felix Ingla, Pedra Development Team
Felix Ingla
Pedra Development Team

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