TL;DR
If you want real video for all your listings — not AI-generated footage — but you don't have the time to edit every clip or the budget to outsource production, we just shipped the answer. The Pedra app is a new iPhone app: you record short clips of each room, guided by the app, and Pedra automatically edits the finished video for you — cuts, music, branding, and the property's details included. Two to three minutes of filming per listing, and every video looks professional and consistent. Download it on the App Store.
The problem: real video takes time and money
Listings with video get far more engagement, but most agents still don't make them. The reason isn't motivation — it's friction. Filming a property is the easy part; the work is everything after: importing the clips, cutting them, adding music, overlaying the price and your branding, and exporting the right format for each platform. Outsourcing that to a videographer or editor solves the time problem but introduces a cost and turnaround problem.
So agents are stuck choosing between AI-generated video (which isn't the real property) and no video at all.
The Pedra app: you film, Pedra edits
The app removes the editing entirely. You only do two things:
- Record short clips of each room, guided by the app.
- Pedra automatically edits the video — adding cuts, music, branding, and the property's details.
That's it. No editing software, no videographer, no gimbal. Just your iPhone and the real property.
How it works
Create the property. Open the Pedra app, tap Start Capture → New Property, and enter the details — name (e.g. Romero Street), price, and listing type (e.g. For Sale). Tap Create Property.
Choose orientation and rooms. Pick vertical (for Instagram Reels and TikTok) or horizontal (for YouTube, your website, and portals), then select the rooms to capture — for a short video, say the living room, bedroom, and kitchen. Tap Start Capture.
Record each room. The app guides you: use the 0.5× lens to fit more of the room, follow the on-screen arrow, and move slowly and steadily for about five seconds. Happy with the take? Tap Next Room. Otherwise, Retake. Repeat for each room, then tap Finish.
Let Pedra edit it. Your clips upload and Pedra renders the video — you'll get an email when it's ready, usually in a couple of minutes.
What the finished video includes
When you open the property, the edit is already done — automatically:
- Room titles as the tour moves through the home
- Your agency branding — logo / watermark (RE/MAX in our demo)
- A details pill with the price and key specs
- The agent's photo and contact branding
From there you can download the video or share it straight to WhatsApp, Instagram, TikTok, or anywhere else.
Availability
The Pedra app is available now on the App Store. The first video is free; unlimited videos are included in Pedra Pro Annual.
Related
- Product page: The Pedra app for real estate
- Step-by-step guide: How to film a real estate video with just your phone
- No footage? Build a video from listing photos with the web video creator
Create real property videos for every listing, in minutes. Get the Pedra app on the App Store.
